On September 25, 2000, Paul Pierce was stabbed 11 times in the face, neck, and back at a Boston nightclub. The NBA star was rushed to a nearby hospital where he underwent emergency lung surgery. Two men were later sentenced for the attack.

Miraculously, Pierce returned to the court just a few months later to finish off the season. But his internal wounds lasted much longer. Pierce suffered from intense anxiety, depression, and PTSD. He hired a 24-hour security to guard his home and couldn’t be around large crowds. The harrowing experience led him on a journey to find relief for his symptoms beyond the addictive meds his doctors prescribed.

Eventually, Pierce discovered cannabis, and specifically CBD, which offered a natural path to healing. After playing 19 years in the league, Pierce has begun a new career as co-founder (with Elliot Mermel) and CEO of The Truth CBD Remedies and the Vesper One vape (available through Eaze Wellness).

On the podcast, Pierce talks about how he went from being a CBD advocate to a CBD entrepreneur. He’s joined by business partner, Elliot Mermel.

JON: So Paul, let’s start with you. First of all, congratulations on the product. It’s very cool, and I’m happy that you are a part of the cannabis world.

PAUL: Oh man, thank you. I’m excited that I can be a part of this and just bring a stability to the marketplace, somebody who’s somewhat trustworthy and already has a name out there and a voice and a platform that people can trust.

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